Tim Effler

Professional Toy Creator

Tim Effler has been in the creative development business for over 30 years. He spent an early part of his career as a designer at Mattel in Los Angeles and then, as Director of Product Concepts at Hasbro, he contributed to many of their most successful toy lines including Star Wars, Batman and the Jurassic Park.

For 13 years, Tim was also a partner in his own company, SOEDA, Inc., a creative consulting company. Clients included Mattel, Fisher-Price, DreamWorks, Universal Studios, Fox Entertainment and Sony Pictures. His work on the Pirates of the Caribbean toy line won a TOTY (Toy of the Year) award in 2007.  Photo Credit: Tim Effler©

Stay in the Loop!

Your Cart